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Indigo Consulting appoints new lead for marketing and digital

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Srivastava will record immediately to the CEO of Indigo Consulting Rajesh Ghatge and has been surpassed a massive assignment of riding fulfillment amongst the firm’s roster of clients. His guide group will consist of experts in the statistics analytics in addition to a team from the media Centre of Excellence.
A wealth of enjoying within the advertising and marketing and advertising area will help Srivastava stay up to his new responsibilities. He commenced his professional career at RocSearch, wherein he spent nearly 4 years and sooner or later ascended to the location of Senior Research Analyst and Business Development Manager.
Since then, his profession has long gone from strength to electricity and has featured a number of illustrious firms. He spent nearly years at Heidrick & Struggles as a Business Analyst for the Industrial & Supply Chain practice, following which he joined Egon Zehnder International as a PG Specialist.

He has also spent two-year spells at some of the pinnacle advertising groups throughout the globe, first at Digitas as an Associate Director for Strategy & Planning, then at Leo Burnett as Director of the Digital Business Unit, and maximum lately at Ogilvy Singapore as a Digital and Social Media Consultant.
Some of Srivastava’s customers in his new function encompass Garnier India and NIIT. Indigo Consulting is assisting the former with growing its e-commerce profile and implementing virtual transformation techniques and is a strategic virtual companion to the latter. Both of these capabilities fall underneath Srivastava’s mandate.
Commenting on his appointment, Rajesh Ghatge stated, “The position of strategy within the virtual answers surroundings is evolving. Data analytics and layout thinking are a few of the numerous specialized tactics which are being leveraged to power impactful solutions for clients. At Indigo Consulting, we are building an approach and consulting network that is the present-day–one which could force the grand narrative of our clients on virtual and take an incorporated method, and provide technology-led answers. This, in flip, will force a few wonderful customer studies on digital. Nishith has regional enjoy on both facets of the spectrum–emblem and consulting–and I am assured he’s just the right leader to pressure this agenda at Indigo Consulting.”
Srivastava himself brought, “Joining Indigo Consulting to guide the approach area in India became a strategic choice I made over different pure-play communique or creative organization networks within the region. We stay in a connected international in which brands want commercial enterprise answers over channel-primarily based verbal exchange campaigns. As a crucial digital consulting and communication partner within Publicis Communications, Indigo Consulting is an enterprise with an answers-first method because of the constructing blocks of its DNA. I am excited about my new function and stay up for developing success memories for our clients.”

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