Did you know that 3,739 apps are added to the Play Store every day? There is a reason that so many apps are being released on a daily basis. We decided to go over all the app benefits and the advantages over websites in this article.
Keep reading to learn everything there is to know about apps and their popularity.
A mobile app is completely separate from your website so you have the ability to brand it 100%. You have the opportunity to experiment with different styles when creating the app and also with very specific branding tactics. If your current website does not have the ability to offer your customer value, you can use a mobile app to truly engage with them and offer more value than ever before.
Learning how to convert website to app on Mac is a must know when you are truly trying to stand out with your brand and make sure that your customers know who you are.
You can also set up your mobile app to where users can define and set their preferences from the start. Then serve them customized content based on their preferences and also from observing their engagement and behavior.
Even when your customer is not in your app, simply seeing the app icon on their phone will keep your company in the back of their minds. This icon will act as an advertisement at all times and when they need what you have to offer, your app will be the first place they go to.
Another major benefit is that mobile apps are faster than a website. It is much faster to access them and they open faster than a website as well. Usually, they are 1.5 times faster than a site and it is quicker to click around and go to the menus you want to access in what feels like the blink of an eye.
Mobile apps are faster because they run on frameworks when running functions and this can be five times faster than a regular website.
When you have a mobile app you have the ability to send instant notifications to app users as long as they opt to receive notifications. These push notifications can be pretty much anything you want such as discounts coming up, countdowns to an event, daily reminders, daily quotes, etc. You can get as creative as you wish in order to keep your customer engaged with your brand on almost a daily basis.
Your users can have an immersive experience where they can quickly do things such as show their friends and family what they have bought with a click of a button. Small engagement features like this will boost your conversations with your customers and in turn boost your revenue.
Although search engine optimization is always evolving and changing it is best to stay ahead in the SEO world, even if you do not truly understand every detail about it. Having a mobile app will increase your website’s SEO when it is done correctly. The content on your site and on your mobile app will be a lot alike and search engines like Google will rank the content in your app just like the content on your site.
Modifying the content on your site to match your app’s content will truly work to your advantage when it comes to SEO.
Apps can be accessed pretty much instantly with a simple click of a button. Users love instant gratification and knowing that they can just click the icon on their phone and access your brand is important for an end-user. Not only can apps be accessed while the phone is online, but many can also be accessed offline.
Websites, unfortunately, can never be accessed offline because they always need access to the world wide web. Although apps still need the internet to do certain tasks like make payments and receive push notifications, having access to basic content without being online is sometimes necessary for a customer.
You probably agree that every business wants to save money. One of the biggest benefits of mobile apps is that you are able to reduce marketing costs with the right app development. The more you are able to communicate directly with customers and employees, the lower your advertisement and marketing budget will be.
The app will allow a lot more communication between you and your customers, vendors, and employees because everything is in one easy place to access. Apps actually tend to increase productivity between 20%-40%, which is a huge benefit for any business.
If you currently use any security systems, mobile apps can easily integrate into existing systems to make sure that you are protected. Every organization wants to make sure that they have the best data protection plan in place to avoid hackers and scammers from getting valuable data. The last thing you need is a leak that will cause your customers and potential customers to lose trust in your brand.
Now You Know the Top App Benefits
As you can see there are plenty of app benefits and reasons why apps are becoming increasingly more popular and businesses are taking more advantage of them. If you are a business owner, do not get left behind and start working on a mobile app for your company as soon as possible.
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