There is a vast market out there for SEO or Search Engine Optimization, with billions of searches performed every minute of the day. This means that any type of business one may have is being searched for by people online. This holds even for the smallest businesses. For instance, 500 or more people would be searching for “auto repair Denver” during the duration of a month. However, despite a specific search, competition is stiff. With thousands of results, only a few can even be visible. Others are left in obscurity, where they are left unnoticed. The difference between staying hidden from view and ranking high on a keyword that attracts potential customers is SEO, the process that goes into proving to search engines such as Google that a page provides the most relevant results to inquiries, among others.
But while most businesses are knowledgeable in the SEO industry and have been utilizing it to boost products and services together with some of the best SEO companies, there is still a lot more that marketers and business owners do not know about SEO. SEO holds many secrets that beginners have no idea about. Those who are savvier still need to be in the loop regarding developments happening in and around the online marketing industry. Acquiring knowledge about these facts can improve a site’s SEO and boost its marketing strategy too.
- Google does not penalize duplicate content
One of the biggest fears of marketers is being penalized by Google for duplicate content. For those who have no experience in SEO, the phrase “duplicate content penalty” is overused. In reality, duplicate content does not necessarily hurt SEO, as most people are led to believe. Although duplicate content may not be the ideal way to set-up pages, people have the mistaken notion that it means about a thousand words coming from a page of a well-known site, which is not what catches Google’s eye. A lot of sites often add articles that have come out elsewhere. While ranking for this content may not be expected, it does not affect a domain’s credibility. Google does not penalize duplicate content, but it does reward fresh, unique, and relevant content, which is what the best SEO companies Chicago can professionally assist with.
- The best SEO companies use videos to impact SEO
Some of the best SEO companies suggest video content can boost traffic in a domain. One quality Google looks for when it decides on search rankings is how much incoming traffic a site has. A domain that consistently attracts many visitors would be a good sign that the content is interesting. Generally, people are more interested in watching videos than reading articles. It sparks their interest, especially when a video is helpful and provides relevant answers to their queries. Google and other search engines note the length of time people remain on a site, and video content keeps people lingering on. When people leave a site almost after they arrive, it clearly shows that the content is not good enough to capture their attention.
- Social media can influence SEO ranking
One of the primary factors of ranking is traffic. Social media sites, such as Facebook, affect traffic to a site by making content more visible. If more people share that content, they can get more traffic to the site and boost their rankings. A social media profile is not only restricted to social media alone but also ranks in the results of search engines. They are highly visible mostly on the first page in the branded results. A brand increases its visibility on the search engine, attracting more traffic through the creation of social media profiles while they are optimized.
Social media provides a way to get content sent to more and more people. With search engines, the only way for a reader to find content is through using a relevant keyword. With social media, content is easily accessed even by those who never thought that the content was necessary. It goes without saying that the better and more relevant content is, the more traffic is generated, which impacts ranking significantly.
- Producing high-quality content with the best SEO companies is essential
Although Google does not penalize duplicate content, it is still the best practice to produce high-quality content. The intelligence of readers must not be under-estimated. When a user visits a site, there are questions they have in mind that must be responded to by the site. Content that is over-stuffed with keywords is a practice that is still done by a few brands but is no longer considered to be good practice. It only produces content that hardly makes any sense and can be frustrating for those who read them. It is best to remember that high-quality content will generate traffic and engage users more, converting them to potential customers.
- The future points to SEO
With the current world situation, online businesses appear to be thriving. With the pandemic, people have been mostly confined to their homes and are increasingly aware of the importance of online shopping. Most business establishments have closed down, and with the fear of contagion heavy on everyone’s mind, going digital has been the best option to obtain services and products. People are now dependent on online businesses for all their needs. SEO is helpful for setting up any business for success when the pandemic is over. If a site does not rank high, it could choose other keywords or utilize SEO strategies like link-building. The need is there. People want options, and they continuously search for more products. This is the best time to appear on the search engines’ results so people can locate the business online and recognize the services and products offered.
There is still a lot to know about SEO and all the factors that make it work. Just the same, any business, big or small, can utilize SEO along with the best SEO companies to maintain a high ranking and ultimately have a successful business.